iryna ugryn iryna ugryn

In the business of liking people

 I know someone who’s quite happy in his highly demanding job. When I asked how he does it, he replied, “I like the people I work with.”

Read More
iryna ugryn iryna ugryn

Contemplate the cost of inaction

These words are not mine, but I took them personally. As others might as well.

I don’t think there is a way to measure missed opportunities, and it might be a good idea not to, just to avoid letting yourself go on a spiral of regret.

Read More
iryna ugryn iryna ugryn

Easy come, easy go

Easy come, easy go. But steady diligence pays off. In life, relationships, careers, and, as it turned out, marketing, consistency pays off—a strategy and an effort that has the power to beat talent.

Read More
iryna ugryn iryna ugryn

Too late or not too late

Blaming it on “it’s too late” is a safe excuse for not doing something. It’s an exit before even entering a place you don’t want to be in. Remember when you were 20 and “too late” wasn’t part of the vocabulary?

Read More
iryna ugryn iryna ugryn

What’s real like?

Colors, filters, and editing changed our reality and what we expect things to look like. Over the years, an innocent and helpful tool of aesthetic pleasing turned into a deceitful monster.

Read More
iryna ugryn iryna ugryn

Getting the timing right

Uncertainty, for better or worse, is the most uncomfortable, soul-draining season to walk into. Life gets shaky; not knowing what to do and “leaving it all up to fate” isn’t as fun anymore as it was when you were twenty.

Read More

Leave your email if you’d like, I’d love to have you for occasional posts.