Easy come, easy go

Easy come, easy go. But steady diligence pays off.

In life, relationships, careers, and, as it turned out, marketing, consistency pays off—a strategy and an effort that has the power to beat talent. Showing up consistently must be the simplest yet the hardest thing to do.

I can’t help but wonder if those famous 10,000 hours were about the hours themselves or more so about creating the habit of showing up.